General Information

http://www.messefrankfurtme.com/toys/site/index.php

Middle East Toy Fair 2008
31 March - 2 April 2008
Dubai, United Arab Emirates


Opening Hours:
11:00 am - 08:00 pm

Venue:
Dubai International Convention and Exhibition Centre

Admission:
Trade visitors only. Admission free upon registration.

Organizers:
Epoc Messe Frankfurt GmbH
Monica Schulz Blank
P.O. Box 26761
Dubai
United Arab Emirates

Phone: +971 4 338 01 02
Fax: +971 4 338 00 41
E-mail: monica.schulz.blank@uae.messefrankfurt.com


Toy Fair is the biggest exhibition for toys, baby and infant products, stationery and back to school products, games, hobbies, books, gifts, stationery, apparel and licensing in the Middle East. The Middle East Toy Fair incorporates Baby and Infant Middle East and Stationery and Back to School Middle East, giving visitors three specific areas to source products and new business relationships. It is a unique platform for exhibitors to network with one another and meet major buyers, industry influencers, and educators involved in the shaping of the Middle East toy market.

The exhibitor product profile includes:

• Baby and Infant Products
  
• Baby Seats
  
• Balloons and Inflatables
  
• Books
  
• Dolls and Action Figures
  
• Kindergarten and Playground Equipment
  
• Models
  
• Musical Instruments
  
• Outside Playground Equipment
  
• Party Supplies
  
• Play Sets
  
• Stationery and Back to School Products
  
• Strollers
  
• Toys and Hobbies
  
• Video Games and Accessories

Why visit the Toy Fair Middle East?

• The only international trade fair for toys, baby products and educational supplies in the Middle East
  
• Access to over 150 exhibitors from more than 26 countries around the world
  
• Source new products and services, identify future trends, and make and maintain business relationships
  
• International manufacturers of toys, stationery and baby products, with key buyers and distributors from the Middle East region under one roof.

About the Middle East market
The Middle East Toy Market is worth approximately US$1.5 billion per year with growth running at a level of 11.8% per annum. The average yearly expenditure per child on toys and video games in the Middle East is US$327 which makes it twice the level of children in Europe and the second largest spend after North America. The region has one of the world's fastest growing populations, rising at over 6% annually.

Shopping mall space in the Gulf has been increasing by nearly 50% each year for the last few years, and there are currently plans to spend over US$26 billion on building new shopping malls in the Arabian Gulf States over the next five years. In the next five years, the United Arab Emirates will have over 100 billion square feet of retail space.

The number of kindergartens and play centres has more than trebled in the past five years, and the number of available places for primary school education has grown by 37%. Over 50% of the national populations of the Arabian Gulf States are under 16 years old, and the average number of children of the families of national citizens is five children.